Katie told Digital Spy "It's strange 2010 pop inspired by Sparks, David Bowie and Queen. It begins by looking around at the materialistic world we live in and trying to see beyond it without any judgment. It's ultimately about trying to gain some freedom."
In the video Katie wears a rather amazing hat. She told Digital Spy it "was made especially for me by a milliner called Piers Atkinson. I try and get involved with the styling and stuff as much as they allow me."
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